I like the inq's take on it: -
Microsoft's coffee table PC will be sweet
Quote:
In a Cnet interview, Bill Gates nails his buyer: "That device is in the $5,000 to $10,000 range. You can imagine high-end business environments, even some high-end homes (paying that)."
In other words, the early sell will be to the boardroom and rich idiots, and both of these are beautiful markets.
The rich idiot is the guy - and the rich idiot is almost always male - who wants to show off. He is the buyer of limited edition sports cars, first-class airline tickets and signed football shirts. He is the early adopter needed so that you and I can eventually afford the LCD TV when it reaches the fat belly of the mainstream market. We need this guy but he is a prat, driven by a desperate need to cloak negative self-esteem issues by spending big.
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Of course, I'm poor so my laughter may just be sour grapes.
