I don't want to start an Adobe war either
but there was an interesting article in The Guardian last week on 'Freeconomics' and how it related to everything from Ryanair to the music industry. If the theory propounded there is correct, and it made sense to me, companies like Adobe, which currently charge way in excess of the marginal cost for their products, will have to turn their business model on its head if they want to survive.
Stuart Jeffries on the rise of freecomomics | Money | The Guardian