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Again I would research other sites similar to yours but with adverts and enquire with them as a perspective advertiser how much it would cost. From that you will have a ball park figure that you can work with.
Sometimes the Google adds are a very good proposition as not only will they bring in a small amount of money, they will also assist in your page ranking with the search engines in general and that in turn could increase your website traffic and allow you to charge for advertisements.
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