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Originally Posted by Steve
Sometimes the Google adds are a very good proposition as not only will they bring in a small amount of money, they will also assist in your page ranking with the search engines in general and that in turn could increase your website traffic and allow you to charge for advertisements.
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Yep, googleads are already taking in a reasonable sum. It's trying to make the best return out of other available space which is the problem, without losing the googleads income. Ive seen rates for other sites which vary between 2$ and $75. Trying to pitch in between that is a bit difficult and potential advertisers know they have options.