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***Steve*** · 26-06-2006, 14:56

Adobe Further Extends Leadership in Digital Photography Raw File Workflows
Adobe Acquires Technology Assets of Pixmantec ApS

LONDON — June 26, 2006 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced it has acquired the technology assets of Pixmantec ApS, makers of digital imaging software that provides advanced workflow management and processing capabilities for digital camera raw files. The acquisition strengthens Adobe's leadership position in raw processing.

Terms of the acquisition were not disclosed.

"With high quality digital cameras now within reach of every photographer, customers are gravitating to raw file formats that allow them to get more control over final results," said John Loiacono, senior vice president of Creative Solutions at Adobe®. "By combining Pixmantec's raw processing technology and expertise with our own, we're continuing to deliver on the promise that even your existing raw files can be processed with increasing quality as our software technology evolves."

Pixmantec is a privately held company headquartered in Copenhagen, Denmark and currently ships the RawShooter® line of digital photography software products. Adobe plans to integrate Pixmantec raw processing technologies into Lightroom™ and wherever customers will be working with raw files.

In preparation for this integration, the Pixmantec RawShooter Premium product is being discontinued, though the free RawShooter Essentials product will continue to be available until the Lightroom public beta program is completed. Existing Pixmantec customers will continue to be supported by Adobe and will be provided with an upgrade path to the Adobe digital imaging product family.

Adobe believes this acquisition will not have a material financial impact on the company.

So does that mean the end of Rawshooter professional??

26-06-2006, 14:56	#1 (permalink)
*Steve* Pixalo Crew Join Date: Jan 2005 Location: An Englishman living in Germany Posts: 16,487	Adobe buys out Pixmantec Adobe Further Extends Leadership in Digital Photography Raw File Workflows Adobe Acquires Technology Assets of Pixmantec ApS LONDON — June 26, 2006 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced it has acquired the technology assets of Pixmantec ApS, makers of digital imaging software that provides advanced workflow management and processing capabilities for digital camera raw files. The acquisition strengthens Adobe's leadership position in raw processing. Terms of the acquisition were not disclosed. "With high quality digital cameras now within reach of every photographer, customers are gravitating to raw file formats that allow them to get more control over final results," said John Loiacono, senior vice president of Creative Solutions at Adobe®. "By combining Pixmantec's raw processing technology and expertise with our own, we're continuing to deliver on the promise that even your existing raw files can be processed with increasing quality as our software technology evolves." Pixmantec is a privately held company headquartered in Copenhagen, Denmark and currently ships the RawShooter® line of digital photography software products. Adobe plans to integrate Pixmantec raw processing technologies into Lightroom™ and wherever customers will be working with raw files. In preparation for this integration, the Pixmantec RawShooter Premium product is being discontinued, though the free RawShooter Essentials product will continue to be available until the Lightroom public beta program is completed. Existing Pixmantec customers will continue to be supported by Adobe and will be provided with an upgrade path to the Adobe digital imaging product family. Adobe believes this acquisition will not have a material financial impact on the company. So does that mean the end of Rawshooter professional??