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Press Release:

Apple today unveiled an all new all in one iMac line featuring gorgeous 20 and 24in widescreen displays encased in elegant and professional aluminium and glass enclosures. The entire new iMac line features the latest Intel Core 2 Duo processors and a new, ultra-thin aluminium Apple Keyboard, built-in iSight video camera for video conferencing and iLife ’08, making it the ultimate digital lifestyle desktop computer for both consumers and professionals. The 20in iMac now starts at just £799 and the 24in iMac starts at just £1149 - both substantially less than the previous models.

“This new iMac is the most incredible desktop computer we’ve ever made,” said Steve Jobs, Apple’s CEO. “Our new design features the innovative use of materials, including professional-grade aluminium and glass, that are highly recyclable."

Redefining Apple’s signature all-in-one design, the new iMac integrates the entire computer system into a sleek, professional aluminium enclosure for a striking, clutter-free desktop. An elegant glass cover joins precisely to the aluminium enclosure creating a virtually seamless front surface. The new iMac’s 20 and 24in glossy widescreen displays provide incredibly crisp images, ideal for photos and movies using the all new iLife ’08 suite of digital lifestyle applications that are included. The new ultra thin aluminium Apple Keyboard is just 0.33in thin at its front edge. A new optional Apple Wireless Keyboard is a compact design that, with Apple’s wireless Mighty Mouse, offers a cable-free desktop.

Packing professional performance into the convenience of an all-in-one design, the new iMac includes the latest Intel Core 2 Duo processors running up to 2.8GHz with 4Mb of shared L2 cache and up to 4Gb of 667 MHz DDR2 SDRAM memory. The iMac line features ATI’s next generation of graphics with the ATI Radeon HD 2600 PRO with 256Mb of GDDR3 memory and the ATI Radeon HD 2400 XT with 128Mb of GDDR3 memory. The new iMac now offers up to 1Tb of internal storage to accommodate a user’s growing library of digital photos, movies and music.

Providing the latest in high-performance connectivity options to quickly and conveniently transfer digital photos, music and video, the iMac includes built-in AirPort Extreme 802.11n Wi-Fi networking, delivering up to five times the performance and twice the range of 802.11g; Gigabit Ethernet; a total of five USB 2.0 ports (including two on the new Apple Keyboard); and one FireWire 400 and one FireWire 800 port.

The new iMac, with its stunning design, features highly recyclable and durable materials including scratch-resistant glass and professional grade aluminum. The power-efficient iMac also meets the stringent new Energy Star 4.0 requirements.

Every iMac also includes iLife ’08, the most significant update ever to Apple’s award-winning suite of digital lifestyle applications, featuring a major new version of iPhoto and a completely reinvented iMovie, both seamlessly integrated with the new .Mac Web Gallery for online photo and video sharing. The new iMac also comes with the world’s most advanced operating system, Mac OS X version 10.4.10 Tiger, including Safari, Mail, iCal, iChat AV, Front Row and Photo Booth.

Pricing and Availability
The new iMac line is available immediately through the Apple Store . The new Apple Wireless Keyboard will ship by the end of August and will be available as a build-to-order option with the new iMac through the Apple Store for a suggested retail price of $30 (around £15), or $50 (around £25) when purchased along with the wireless Mighty Mouse, and as a standalone purchase for a suggested retail price of $79 (around £40) through the Apple Store.

The new 20in 2.0 GHz iMac, for a suggested retail price of £799, includes:

20in widescreen LCD display
2.0 GHz Intel Core 2 Duo processor
1Gb of 667 MHz DDR2 SDRAM expandable to 4Gb
A slot-load 8x SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW)
ATI Radeon HD 2400 XT with 128Mb GDDR3 memory
Built-in iSight video camera
Built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.0+EDR
250Gb Serial ATA hard drive running at 7200 rpm
Mini-DVI out (adapters for DVI, VGA and Composite/S-Video sold separately)
Built-in stereo speakers and microphone
The new Apple Keyboard, Mighty Mouse and infrared Apple Remote
The new 20in 2.4 GHz iMac, for a suggested retail price of £949, includes:

20in widescreen LCD display
2.4 GHz Intel Core 2 Duo processor
1Gb of 667 MHz DDR2 SDRAM expandable to 4Gb
A slot-load 8x SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW);
ATI Radeon HD 2600 PRO with 256Mb GDDR3 memory
Built-in iSight video camera
Built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.0+EDR
320Gb Serial ATA hard drive running at 7200rpm
Mini-DVI out (adapters for DVI, VGA and Composite/S-Video sold separately)
Built-in stereo speakers and microphone
The new Apple Keyboard, Mighty Mouse and infrared Apple Remote
The new 24in 2.4 GHz iMac, for a suggested retail price of £1149, includes:

24in widescreen LCD display
2.4 GHz Intel Core 2 Duo processor
1Gb of 667 MHz DDR2 SDRAM expandable to 4Gb
A slot-load 8x SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW)
ATI Radeon HD 2600 PRO with 256Mb GDDR3 memory
Built-in iSight video camera
Built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.0+EDR
320Gb Serial ATA hard drive running at 7200 rpm
Mini-DVI out (adapters for DVI, VGA and Composite/S-Video sold separately)
Built-in stereo speakers and microphone
The new Apple Keyboard, Mighty Mouse and infrared Apple Remote
Build to order options and accessories include: a 2.8 GHz Intel Core 2 Extreme processor, up to 4Gb DDR2 SDRAM and up to a 1TB Serial ATA hard drive on the 24in iMac; up to 4Gb DDR2 SDRAM and up to 750Gb Serial ATA hard drive on the 2.4 GHz 20in iMac; and up to 4Gb of DDR2 SDRAM and up to 500Gb Serial ATA hard drive on the 2.0 GHz 20in iMac. Additional options include: new Apple Wireless Keyboard and wireless Mighty Mouse; AirPort Express and AirPort Extreme Base Station (now with Gigabit Ethernet); the AppleCare Protection Plan; and pre-installed copies of iWork ’08, Logic Express 7, Final Cut Express HD 3.5 and Aperture 1.5.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone.

For more information on Apple products, please visit their website.