[Dabhand16]

Anyone think this report is right? Most people would think the biggest usergroup is the young male gamer or Geeks, but not according to this.....

Young women dominate UK net scene

Young women are now the most dominant group online in the UK, according to new research from net measurement firm Nielsen/NetRatings.
Women in the 18 - 34 age group account for 18% of all online Britons.

They also spend the most time online - accounting for 27% more of the total UK computer time than their male counterparts.

Of UK males active online, the 50+ age group is the most prevalent.


The breakthrough of these groups will come as a surprise to many who regard the internet as being largely dominated by young men.
Variety of sites

"This represents a seismic shift from the early days when the internet was the domain of the techno-geek," said Alex Burmaster, an analyst with Nielsen/NetRatings.

"If you asked the question 'who spends the most time on the computer' - most people would still answer 'men'," he added.

The fact that new groups are emerging is the best illustration of how mainstream the net has now become, he said.

Women in the 18- 34 category are visiting a variety of sites including those dedicated to fashion, family and lifestyle issues.


TOP SITES FOR WOMEN AGE 18-34
iVillage Parenting Network
Huggies
The Full Experience Company
BBC Parenting
Galaxy Radio
hairboutique.com
Foxtons
La Senza
FCUK
Pregnancy-info.net

While sites dedicated to childrearing dominate the top ten, for younger women it is the websites of high street stores such as Miss Selfridge and H&M that are the most popular, along with social networking sites such as Facebook.

A recent report by Forrester Research found that, in the US, spending on clothes and accessories had outstripped the sale of computer equipment for the first time in 2006.

In 2007 Forrester estimates some $22.1bn will be spent on clothes, accounting for 10% of all clothing sales.

Even in the traditionally male-dominated world of gaming, women are catching up, according to figures from the Entertainment Software Association.

They now account for 38% of game players. Women over 18 represent a significantly greater portion of game players compared to boys under 17.

Source: BBC

[fionaB]

I can quite believe this as its the women who have always found it harder to get out and about specially if they have young kids and are tied to the house.

I know when my son was very young the internet was just about the only time i had any conversation with adults!

Fi

[Boofers]

I'll follow my wife anywhere,,even the internet,,,,

[fionaB]

i met my other half on the internet ! lol

[P-E]

'Women take over the Net'..........I'm not surprised

[Dave]

Is there anywhere left for men to hide

[Dabhand16]

Originally Posted by Dave

Is there anywhere left for men to hide

I find there is plenty of space around the ironing board and the kitchen sink.

[Sparhawk]

Just goes to prove they have too much free time on their hands. All those labour saving devices that us men buy for them and what greeting do we get when we after a HARD days work "Ive hand a very busy day darling, all the washing cooking ect"
NOW WE KNOW BETTER LADS
Regards
Sparhawk

[Dabhand16]

Originally Posted by Sparhawk

Just goes to prove they have too much free time on their hands. All those labour saving devices that us men buy for them and what greeting do we get when we after a HARD days work "Ive hand a very busy day darling, all the washing cooking ect"
NOW WE KNOW BETTER LADS
Regards
Sparhawk

OMG! Batten down the hatches - form a square - hold firm, lads - INCOMING!!!

[fionaB]

SPARHAWK¬! .............. omg im speechless ( ok i fully realise it doesnt happen often) How DARE you........ i will have you know my partner runs the kitchen.. does the washing...... mows the lawn...... and various other things about the house..... we share all the work. oh yeah and its imposible for me to have a hard day doing house work....... cos i happen to work...... as well as being a mother which is a full time UNPAID JOB in itself............

( btw i do know its ust a bit of tongue in cheek fun)

PAH MEN!!!!!!!!!!!!!! ONLY ever good for one thing....................... and thats only if they have a pay packet at the end of the week!

Fi

[Angela]

Well, not falling into that age group I can't really say but it does seem that the survey shows that women can still be stereo-typed - raising children and shopping!! I'm not sure what sort of message that puts over!