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General photography questions and answers: Discuss Pricing ideas...Hey guys, i looked around the forums and really didnt find much that'd help me out. I'm putting in a ...
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Old 13-04-2010, 22:42   #1 (permalink)
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Pricing ideas

Hey guys,
i looked around the forums and really didnt find much that'd help me out.

I'm putting in a bid to the owner of the company i work for (smallish mall candy store chain here in the U.S.) to take about 250 Shots of the candy to put on the new website they're building for the company.

I've taken a few sample shots to send and now i need to figure out pricing. I believe there's 4 other professionals that are sending in bids as well, so i'd like to be pretty competitive and a bit lower since i dont have the experience that they do.

What would you guys think for pricing? It'll be 250 full-res and edited shots, used on their site. None of the local pro's here will help me out so i'm really not sure on what the local competition would charge, but the other photog's arent local to my city anyways.

It'll be quite a bit of time and labor (setting up the shots and shooting 250 types of candy, post and sending out etc.)

I've never had to price something like this so i'm really in the dark here. Do any of you have any experience with shoots like this?
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Old 14-04-2010, 10:31   #2 (permalink)
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Re: Pricing ideas

Never having done anything like this other than for my sister's website (which I didn't get paid for), here's my 2p.

Firstly, work out what your costs will be. Include travelling, printing costs (if any), equipment hire, etc etc. Then work out the time you'll spend on the project and think about an hourly rate that you'd like to get paid. Here's where it gets a little hazy. Work out if you'd be prepared to work for a lower hourly rate to get your first commissioned work, a start to your professional portfolio. Is that working for a lower hourly rate than you would normally? What would you be doing if you weren't working on that project? If it's sitting in front of the telly then maybe you can see the time more as an investment to your future or a downpayment on a nice new lens or lighting setup perhaps?

Probably not the best advice you'll get on here but that's how I see it.

HTH
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Old 17-04-2010, 21:32   #3 (permalink)
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Re: Pricing ideas

Figure out how long it will take you.
Figure out what it will cost you to perform the shoot, as said above.
Charge your hourly rate. $150-250 is not uncommon for product photography.

Sell a license to the company to use the images on their website. To read more about what a license is check out

Licensing Guide | American Society of Media Photographers

I recommend purchasing this software to give you an idea of what to charge based on what other commercial photographers charge. It pays for itself easily.
Photography Business Management Software, Stock Photo Pricing Guide and Image Keywording from Cradoc fotoSoftware
I'm not sure about candy but I have heard of a similar gig to do with jewelry where the quote was as low as $1000 for the day, license.

If it were me I would do this shoot for $2500 including license for unlimited reproduction rights on the web for 5 years. No rights to transfer or sub-sell the license.
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