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General photography questions and answers: Discuss "You really should charge more for your prints..."..."You really should charge more for your prints..." I've heard that a few times now, both in person and online. ...
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Old 03-10-2007, 02:44   #1 (permalink)
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"You really should charge more for your prints..."

"You really should charge more for your prints..."

I've heard that a few times now, both in person and online. I would take this advice more more seriously, except for the fact that I haven't sold anything yet (not even to the people who told me I wasn't charging enough!) ...

So... how do you determine the right price? I charge $5 USD for a 3x5 inch photo in a mat, and $15 USD for a matted 8 inch by 10 inch. This is about what the other vendors are selling for at the website I use... The ones that charge more tend to have "limited numbered and signed prints on archival lamb skin vellum", etc. The vendors at art shows charge a bit more, but I sell at flea markets, not art shows.

Of course, I might just need to change my expectations a bit...
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Old 03-10-2007, 10:54   #2 (permalink)
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Re: "You really should charge more for your prints..."

You could always use the Alfred Stieglitz method and ask each individual what they would be prepared to pay for the print n.b. what value do they put on the work.

If it isn't enough, as A.S. did, tell them they have no taste and wouldn't know ART if it hit them in the nose. Then refuse to sell them anything even if they offer more!

At the end of the day, if you are happy with your pricing and are making what you perceive as a satisfactory profit then that's that.

If you haven't sold anything maybe, just maybe, people think it isn't worth anything because you are charging what you charge.

As an exercise, at the next show you do, triple the prices and see what happens. Most people, for whatever bizarre reason, seem to believe more in something having value if it costs more.

Try and see, what have you to lose.

Cheers

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Old 03-10-2007, 14:28   #3 (permalink)
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Re: "You really should charge more for your prints..."

LOL at your link, shipwack
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Old 03-10-2007, 15:08   #4 (permalink)
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Re: "You really should charge more for your prints..."

Hehe! Me too - some of them are very good indeed.

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Old 03-10-2007, 22:31   #5 (permalink)
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Re: "You really should charge more for your prints..."

I talked to a guy about this exact problem. He said he used to go to all these art shows and never sold anything. His prices were about what you're mentioning.

On the suggestion of another photographer, he upped his prices to like 150 for an 8x10, and go figure, sold every last one. There's something to be said about perceived value. A great print priced under what someone thought it should be will more often than not lead to them thinking it's cheap, and not buying. When they see something great that's priced higher than they think it should be, it's likely that they'll buy it with the thought that it's some special thing and worth every penny.

Something to think about I guess. I haven't done it, but I've certainly considered it for some fine art stuff.
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Old 04-10-2007, 12:02   #6 (permalink)
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Re: "You really should charge more for your prints..."

A friend who produces very arty images (A2 size) had the opportunty to display them in a Cornish Art Gallery for 2 weeks. He thought the price should be about 25 and expected to sell a couple. The owner of the Art Gallery selected from his pics and marked them at prices around 100. I believe he sold 4 or 5 at these prices. The owner of the Gallery knew the customers and the prices they would pay.
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Old 04-10-2007, 12:48   #7 (permalink)
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Re: "You really should charge more for your prints..."

Another good tip is to mark a couple of your prints with red dot stickers... implying that they've already been sold. People will be much more interested in your work that way, thinking "I wonder what other people have liked about these?" and studying the 'remaining' prints with interest!
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Old 04-10-2007, 15:40   #8 (permalink)
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Re: "You really should charge more for your prints..."

Quote:
Originally Posted by GainfulShrimp View Post
Another good tip is to mark a couple of your prints with red dot stickers... implying that they've already been sold. People will be much more interested in your work that way, thinking "I wonder what other people have liked about these?" and studying the 'remaining' prints with interest!
Devious ..... I like it. Dave goes off to get red dots
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