[Pixalo]

United Kingdom, 22 February, 2007: To celebrate the 20th anniversary of Canon's established EOS range, Canon UK today unveiled new promotional digital SLR (D-SLR) kits, enabling customers to share in its birthday festivities.

The 13 new photo kits and eight new lens kits See Additional Information have been specifically designed to deliver on consumer demand and build on the successful EOS foundation kits introduced last year.

The kits have been created for the popular EOS 400D, EOS 30D and EOS 5D models. Examples of the photo kits include the EOS 400D IS Double Zoom Kit, which contains the EF-S 17-85mm IS U lens and the EF 70-300mm IS U lens; the EOS 30D Macro + Ring Flash Kit, which contains the EF 100mm Macro lens and the MR-14EX Ring Flash; and the EOS 5D Photo + Speedlite Kit, containing the EF 50mm 1.4 lens and the 220EX Speedlite.

As leader in the D-SLR market with a 57% market share, Canon is ideally placed to continue to stimulate the market. The digital SLR arena has grown significantly in past years and has predicted growth of 33% in 2007, notably due to the high proportion of first time buyers opting for this type of camera (52%), while 14% of existing digital camera owners look to upgrade to D-SLR models. The new Canon kits have been created to provide these consumers with the perfect solution for their photographic needs.

"The D-SLR market is at an exciting stage in its evolution and these new kits are a clear example of our investment and commitment to the market. We know that D-SLR consumers want outstanding still image quality, and these new kits will help to deliver this in one easy package, at excellent value for money. We are delighted to be able to extend our EOS anniversary celebrations to our customers and thank them for their commitment to Canon," commented Alessandro Stanzani, Head of Canon Consumer Imaging UK & Ireland.

The Canon D-SLR kits will be available from 1st March from all good retailers, and will be packaged in a box marked with the EOS 20th anniversary logo.