[Pixalo]

United Kingdom, 22 February, 2007: From the release of the ground breaking EOS 650 in 1987 to the EOS-1D Mark III launched today, the EOS system – a complete range of camera bodies, lenses and accessories – has maintained full compatibility while continuing to benefit from technological innovation. This has made EOS the system of choice for millions of photographers across the globe.

The enduring popularity of the EOS system can be attributed partly to its unbeatable level of compatibility. Over 20 years – which have witnessed countless advances in photography, including the revolutionary rise of the digital camera – the ever-expanding EOS range has allowed photographers to take advantage of any new technologies while still benefiting from their existing equipment. This compatibility allows EOS users to build their own customised system of camera bodies, lenses and accessories to create the perfect shooting solution for any subject or style.

Beyond image capture, the EOS system now encompasses the complete imaging workflow chain, from Digital Photo Professional processing software to Canon's celebrated XEED projectors and PIXMA range of photo printers.

At the same time, the EOS system has spent 20 years evolving and innovating. The name EOS is itself a reflection of this: standing not only for 'Electro Optical System' but also EOS, the Greek goddess of dawn. Analogue-era developments such as USM technology have been complemented by a raft of innovations in the digital age: the first consumer D-SLR under 1,000; the first 8 frames per second D-SLR; the first D-SLR to break the 16 Megapixel barrier.

That's why the EOS system continues to expand today. With ground breaking camera models like the EOS 300D, the EOS 1Ds Mark II and now the EOS-1D Mark III, the EOS system has already defined the digital era with the same success that saw it revolutionise analogue photography in the 80s and 90s. Through continued exploration of the possibilities offered by digital technology, the EOS system guarantees to continue innovating and growing in the years to come.