[Pixalo]

Press Release

Fostering creativity and stretching the imaginations of children have long been a part of the Disney legacy. This month Disney Consumer Products delivers on this tradition with a new line of Disney Pix digital cameras especially designed for kids and teens.



"Today's kids expect photography to be digital and see film as antique. They want to see their photos instantly, share them digitally, and modify them in all sorts of creative ways. The Disney Pix line was designed specifically to let this new generation use photos to unleash the power of their imaginations," said Chris Heatherly, vice president, Disney Consumer Products, Global Electronics. "Until now, digital cameras have been too complicated for kids and have generally been priced out of reach. The Disney Pix line delivers the functionality and creative play that kids are looking for in a variety stylish designs at affordable price points that parents can say 'yes' to."

With price points starting at just $19.99 (£11 approx), Disney's imaging products also come with the Disney Pix software designed to inspire a child's creativity and imagination. This proprietary, highly-interactive and easy-to-use editing software suite allows users to customize their photos with Disney characters, stamps, frames and more. A video editing version is also available for digital camcorder products.

Designed by Disney in collaboration with its manufacturer, Digital Blue, the new Disney Pix line features products suitable for all ages and budgets. Disney-themed designs include Disney Chrome, High School Musical, Pirates of the Caribbean, Cars, Little Mermaid, Disney Princess and Tinker Bell. Products are now available at mass retailers nationwide. The line includes:

* Disney Pix Micro Digital Camera
An ultra-small camera for easy on the go pictures, perfect to hang from a backpack or handbag. Features CIF digital resolution, storage capacity of 24 photos, status LCD display, requires 1 AAA battery (not included) and comes with camera strap and Disney Pix™ software CD-Rom. - SRP $19.99(£11 approx)
* Disney Pix Click Digital Camera
Loaded with many options, this camera features a 1" colour LCD screen, VGA digital resolution (640 x 480), stores up to 200 photos, a 2x digital zoom, built-in auto flash, TV output (NTSC/PAL compatible), requires 2 AA batteries (not included). The Disney Pix Click comes with a camera strap, Disney Pix software CD-Rom, USB cord and 2 interchangeable face plates with stylish character graphics. - SRP $49.99(£27 approx)
* Disney Pix Max Digital Camera
Fully loaded with high performance options for optimum picture-taking, features a 3 Mega Pixel digital resolution, a 1.5" colour LCD screen that allows users to view their photos enhanced with Disney images utilizing innovative digital custom photo frames available directly on the screen. Also includes a 4X digital zoom, expandable memory card slot, built-in auto flash, TV output (NTSC/PAL compatible); requires 2 AA batteries (not included). The Disney Pix Max comes with a camera strap, Disney Pix software CD-Rom and a USB cord. - SRP $79.99(£43 approx)
* Disney Princess Digital Movie Maker
Girls can now star in their very own Disney Princess movie with this new digital camcorder featuring 32MB of built-in memory, 640 x 480 video resolution and a built-in microphone. With easy-to-use Disney Pix software included girls can edit their own videos and add music, animation, sound effects, titles and credits. The Disney Princess Digital Movie Maker comes with a wrist strap, a docking station, Disney Pix software CD-Rom and a USB cord. - SRP $79.99(£43 approx)
* Disney Keychain Digital Brag Book
The perfect way to share your photos on the go, this ultra-small digital photo album keychain features a 1.1" LCD screen and stores up to 50 photos. The Disney Keychain Digital Brag Book comes with a USB cord and requires two AAA batteries (not included). - SRP $19.99(£11 approx)