[Pixalo]

Press release:
Winning in the Digital SLR (35mm style) between $1,000 and $3,000 category, the FinePix S3 Pro UVIR from Fujifilm was chosen for its innovation as the world's first production D-SLR camera capable of taking photographs in the ultraviolet and infrared light spectrums.

Professional Photographer’s Hot One Awards honor the photography industry's best new products for professional application. The mission of the awards is to provide Professional Photographer magazine's readership with a compendium of the newest, hottest, most innovative products available. Each year, Professional Photographer editors oversee a submission and judging process that calls on companies in all subfields of the photography industry. This year, more than 125 companies competed in just shy of 50 product categories. There were well over 200 total products entered in the contest.

As a 2007 Hot One Award winner, Fujifilm’s FinePix S3 Pro UVIR will be highlighted at Imaging USA in San Antonio, Texas, January 14-17, 2007. There will also be a special Hot One Awards magazine write-up, detailing all the winners, in the February issue of Professional Photographer.