[Dabhand16]

Panasonic’s new Lumix DMC-LX3

With F2.0 24mm Ultra Wide Angle* LEICA DC VARIO-SUMMICRON Lens

Designed for easy, creative shooting, the new LX3 comes two years after its predecessor, the LX2, which earned an enthusiastic following among both professional photographers and serious amateurs for its exquisite image rendering, superior operating ease, and unique triple-wide system comprising wide-angle lens, 16:9 CCD and LCD.

Panasonic has gone a big step further in the new LX3, upgrading every component to achieve a camera whose performance surpasses that of any compact camera that has come before. Simply put, the LX3 smashes all previous perceptions about the limitations of a digital compact camera, setting a lofty new standard in performance, quality and creative capabilities.

At the core of the LX3 is a large, ultra-sensitive 1/1.63-inch CCD developed specially for the new model. The old formula equating pixel count with image quality does not always hold true. In general, if two CCDs have exactly the same physical size but different pixel counts, the one with more pixels is not necessarily better – in fact, it's likely to generate more picture noise, especially in low-light parts of the image. This poor low-light image quality has been a source of great dissatisfaction for compact camera users.

In the LX3, Panasonic responds to this problem by boldly reversing the industry trend of pushing toward ever-higher pixel counts. Rather than cramming in the maximum number of pixels possible, it has limited the LX3's 1/1.63-inch CCD to 10.1 megapixels. The result is a CCD that provides a generous amount of space for each pixel while offering superb sensitivity and a wide dynamic range made possible by maximizing the size of the photodiode. Panasonic also redesigned the peripheral circuits and other components to further minimize noise generation. These enhancements greatly improve imaging performance, boosting both sensitivity and saturation by around 40% compared with ordinary 10-megapixel compact cameras.*

The CCD in DMC-LX3 can reproduce images shot with the lens set from 24mm to 60mm in any of three aspect ratios; 4:3, 3:2 or 16:9, so you can always capture dynamic, richly expressive shots with a wide perspective. The newly added Multi-aspect bracketing mode allows the camera to take a image in all 3 aspect ratios simultaneously, allowing the photographer to choose the one that best takes the advantage of the scene after shooting.

Lots more information is on the Lumix DMC-LX3 page of the Panasonis web-site.