[Pixalo]

Press release:
Prosidio today introduced a new version of MyPhoto, the leading application for publishing online photo blogs. MyPhoto 5 makes it easy to create Phlog albums – interactive photo web sites – with dozens of pictures in a matter of minutes. The new version adds features that further expand its use as a cornerstone of online photo communities, and will be available for $49.95 U.S. through Prosidio’s online store.

“Immediacy, access and collaboration are the hallmarks of the Web 2.0 revolution,” said Christopher Kryzan, founder of Prosidio, Inc. “MyPhoto 5 is built on this foundation and makes it easy for people to share more of their lives with more of their friends.”

MyPhoto is a Windows PC application utilizing advanced Phlog technology that enables photo albums to be published to the web in a wide variety of formats and layouts, and their contents immediately able to be downloaded – including full-resolution, original images suitable for printing. It includes easy-to-use editing tools and support for a wide range of cameras.

About MyPhoto 5

MyPhoto 5 is available in two versions: a deluxe version designed for individuals, and a professional version that includes features most needed by business users.

MyPhoto 5 Deluxe adds the following new features:

* PhlogWatcher – Integrated RSS technology makes it easy to subscribe to any Phlog site and automatically download and sync to the latest content.

* Map mashups – Photos tagged with geographic data can automatically be displayed on maps using new Phlog styles that integrate Google Maps, Microsoft Virtual Earth and Yahoo! Maps.

* Mobile and remote photo uploads – Photos can instantly be added to Phlog albums from camera phone SMS messages, email and browser uploads.

* Collaboration – Photos can be uploaded by either the publisher or anyone given access. Moderation tools make instant updates easy, while also allowing content to be previewed before it is displayed.

* Optional embedded advertising – Customized advertising content from Google AdSense and Yahoo! can be optionally displayed in Phlog albums, providing opportunities to gain advertising revenue from site visits.

* Phlog albums can now be viewed in any of fifteen languages – with dynamic language selection in the browser – including new support for Arabic, Dutch, Greek, Hebrew, Korean, Polish and Portuguese.


MyPhoto 5 Pro includes all of the features of the deluxe version, and adds the following:

* Customizable styles – Customization controls and five new styles that can be seamlessly embedded in existing web sites, allowing background and font colors to be customized.

* Watermarking – Images can be stamped with watermarks to protect your ownership of content.

* Share Photos with Friends and Family


MyPhoto includes RSS publishing capabilities, which make it easy for anyone to subscribe to an online photo album using their web browser, and automatically be informed of the latest updates. When the subscriber is also using MyPhoto, its integrated RSS reader and powerful synchronization technology make it possible to automatically duplicate remote albums locally.

“I’m finally able to view all the wonderful digital photos my children take of their families,” said Danette Barnette, grandmother of two. “With MyPhoto, I simply subscribe to their Phlog sites and automatically receive the latest updates. It even downloads the photos for me, so I can print the ones I want at home.”

Share Photos with Members and Fans

Millions of pictures are taken every year at sporting activities, fundraisers and club events, and it’s often hard for organizers to find time to distribute photos afterwards. MyPhoto provides a ready solution, allowing attendees to subscribe to the event Phlog site and receive automatic updates and downloads as new photos are contributed.

Fans taking pictures of their favorite bands at clubs will find them easy to share, sending SMS messages with photos from the floor to a fan Phlog site, where they can be instantly displayed for others to view, download and enjoy.

Share Photos with Clients

MyPhoto provides an efficient solution to businesses looking to add photographic content to their web presence. Phlog albums can be easily integrated into existing web sites, maintaining the same look and feel, and be regularly updated without the need for additional design assistance.

“MyPhoto makes it easy for our real estate clients to market new properties,” said Thomas Crawford of Crawford Design, an international web design firm. “We can provide the framework in the sites we design, and their agents can then create customized photo galleries in a matter of minutes, which prospective buyers throughout the world navigate in their own language.”

About Phlog Technology

Sites created with MyPhoto can be viewed on standard web browsers, and include a variety of features, such as automatic thumbnail generation and slideshow playback. All Phlog sites include a Phlogo button, which, with a single click, launches an automated download of the site contents – photos, titles, captions, organization, and descriptive data – into the viewer’s copy of MyPhoto running on their desktop computer.


Pricing and availability

MyPhoto 5 Deluxe will be available at a suggested U.S. list price of $49.95 from Prosidio’s online store at Prosidio Online Store in February, and MyPhoto 5 Pro for $99.95.