[Steve]

Announcing RawShooter | Color Engine
Pixmantec Partners With ETCETERA Consulting
To Provide Sophisticated Color Profiles For Canon And Nikon Digital SLRs

Copenhagen, November 15, 2005: Danish digital imaging specialists Pixmantec ApS are pleased to announce the immediate release of RawShooter | Color Engine. A plug-in for both existing and forthcoming RawShooter RAW workflow applications, RawShooter |Color Engine provides discerning photographers with an excellent alternative to the standard RawShooter profiles. Designed in cooperation with color expert Magne Nilsen of ETCETERA Consulting, RawShooter | Color Engine seamlessly integrates into all RawShooter applications. Built using an advanced architecture, RawShooter | Color Engine delivers a level of sophistication that has yet to be seen in DSLR profile management and thus has the potential for exciting RawShooter | premium 2006 provides standard colour profiles, for all DSLRs that it supports, that will satisfy most photographers needs. However, color is very subjective and what looks great to one photographer may not be to another photographers’ taste. Hence some photographers may require a different color interpretation than the RawShooter | premium 2006 standard profiles provide.

Previously solutions to the problem have been to produce static color profiles but for many this method has been too complicated to use due to the out of the way location of Windows directories where certain files mustbe stored. RawShooter | Color Engine is a sophisticated color application that takes this to a new level, allowing the photographer to obtain the ultimate in color matching and accuracy from RawShooter | premium 2006. The plug-in technology is simple to install, use and maintain, no matter what the skill level of the individual photographer. Users don't have to worry about having the latest versions of different profiles, since these are always included inside the latest version of RaShooter | Color Engine.

Pixmantec CEO Kenneth Laerke said “Releasing RawShooter | Color Engine to the market demonstrates our continued commitment to providing the best and most flexible RAW workflow management solutions to all levels of photographers.

ETCETERA Consulting is regarded within the industry a leading supplier of generic camera profiles for specific conversion products.

Pixmantec CTO Michael Jonsson: “The RawShooter | Color Engine clearly
underscores the flexibility of the RawShooter imaging technology and architecture as it demonstrates the capability of supplementing RawShooter with seamlessly integrated add-on solutions. Offering a compelling alternative color rendition is a significant addition to RawShooter and a token of our devotion to meet distinct demands in a timely fashion."

RawShooter | Color Engine is priced at $59.00, with a special introductory offer of $49.00 good until November 30th 2005. When new color profiles are added to the RawShooter | Color Engine, existing customers can at any time update to the latest version for $29.00. Initially RawShooter | Color Engine will only function with RawShooter | premium 2006; details of support for RawShooter | essentials 2006 will be announced later.

RawShooter | Color Engine provides color profiles for the following cameras:
• Canon EOS 1D; Canon EOS 1Ds; Canon EOS 1D Mark II; Canon EOS 1Ds
Mark II; Canon EOS 1D Mark II N; Canon EOS D30; Canon EOS D60 ; Canon
EOS 10D; Canon EOS 20D; Canon EOS 5D; Canon EOS 300D/Digital
Rebel/Kiss Digital; Canon EOS 350D/Rebel XT/Kiss Digital N
• NIKON D2X; NIKON D2H; NIKON D50; NIKON D70; NIKON D70S ;
NIKON D100

The product is available for immediate download from www.pixmantec.com


About ETCETERA Consulting…
ETCETERA Consulting has been involved in creating printer drivers, printer
engines, profiles, and color management software since 1988. In 1999 ETCETERA started building a software suite specifically tailored to building color mappings and ICM-profiles for digital cameras. Most profiling packages available focuses on creating printer and scanner profiles, but digital cameras needed a different kind of solution. Therefore ETCETERA created its own proprietary software and techniques for making profiles for digital cameras. The profiles are of high quality and have a more natural feel and accurate tonal balance compared to computer generated profiles since ETCETERA also uses the feedback of experienced and knowledgeable photographers as the final step in tuning the profiles. Pixmantec are therefore pleased to have ETCETERA Consulting as our exclusive partner for 3rd party alternate color renditions for the RawShooter product family.

Pixmantec – The Story So Far
Building on years of experience at the forefront of the imaging industry, RawShooter |essentials 2005 was the first of its genre to offer a complete workflow management solution for the digital RAW format. Since its release at PMA on February 20th 2005, RawShooter | essentials 2005 has seen an unprecedented number of downloads since it is a FREE download and free forevermore. User feedback has been extremely positive with the majority of users supporting the claim that the software produces the best quality output on the market today at the quickest speed and workflow.

Media reviews have agreed with several “Five Star” ratings - including the American PHOTO Magazine Editors Choice 2005 award and favorable reviews from leading technology experts. On October 28th Pixmantec released RawShooter | premium 2006, a product packed with leading technology and applications for the digital photographer.

RawShooter | essentials 2006 (soon to be released) and RawShooter | premium 2006 are the only products to provide a total solution for the two most common problems faced by DSLR users today, namely editing large numbers of pictures and converting these into the best quality output with the minimum of time and knowledge. Our RawShooter family of products have a range of sophisticated slider driven correction tools which use proprietary technology “behind the scenes” to give the best possible results with minimal effort. As well as the basic corrections to white balance, exposure compensation and saturation, the product offers ground breaking noise suppression, sharpening and new scene adaptive image correction technology.

In the coming year Pixmantec is planning to launch several digital imaging software applications exclusively for the Windows platform. These will be split into separate product lines each supporting individual digital image file formats (JPEG / RAW Adobe DNG). The software applications are designed with both professional photographers and amateurs in mind given the recent explosion in sales of digital cameras and associated software in both consumer sectors.

The tools provided by Pixmantec for image editing are based on patent-pending proprietary technologies.

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I noticed the software RAW shooter is for Windows...is there a Mac version or Mac equivelant?

Waiting for Aperture to come out but hoping there's something a bit cheaprer....here's hoping!