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AFFORDABLE PERFORMANCE: α200 DSLR MAKES SUPERLATIVE IMAGING EVEN MORE ACCESSIBLE

Jan 7, 2008

* 10.2 effective megapixel sensor with High ISO Noise Reduction
* High sensitivity up to ISO3200
* Enhanced Super SteadyShot™ inside offers 2.5-3.5 steps anti-shake performance with all α lenses
* Large 2.7-inch Clear Photo LCD with easy-to-use function display and percentage battery life indicator
* Faster, more accurate Auto Focus (AF)
* Optional vertical grip for portraits

Weybridge, 7th January 2008 - A perfect introduction to the exciting world of digital SLR photography, the new α200 digital SLR camera teams superb imaging quality with ease of use and advanced creative options.

Compact and comfortable to handle, the α200 is compatible with the growing α range of over 20 interchangeable lenses plus lighting systems and other accessories.

Superb imaging quality

The α200 features powerful noise reduction and image processing techniques borrowed from the advanced Sony α700 to deliver even higher picture quality – even under challenging shooting conditions. Delivering rich, vivid colours and brilliantly detailed tonal reproduction, 10.2 effective megapixel CCD sensor gains new noise reduction circuitry. Performance of the BIONZ image processing engine is also enhanced, contributing to lower picture noise in all shooting situations.

Sensitivity is boosted to a maximum ISO 3200, allowing successful handheld shooting in low-light conditions without flash. A special High ISO Noise Reduction mode improves picture quality still further at increased sensitivity settings.

Super SteadyShot™ inside compatible with all α lenses

Super SteadyShot™ optical image stabilisation inside the camera body gives effective anti-shake performance with all α lenses: this includes the supplied 18-70mm kit lens as well as macro and standard optics that aren’t typically available in stabilised form. A new control algorithm on the α200 now boosts Super SteadyShot™ effectiveness between 2.5 and 3.5 steps, compared with the 2.0-3.5 step range of the α100.

Responsive and easy to use

Alongside its superb picture quality, the α200 allows photographers of all abilities to shoot great-looking pictures with greater comfort and confidence.

The large, easy-to-view 2.7-inch Clear Photo LCD now features a handy Camera Function Display. The uncluttered screen allows quick, unambiguous selection and adjustment of camera settings, even for novice photographers. The display also gains a new RGB histogram mode for checking the colour balance of captured images.

The camera’s enhanced responsiveness allows photographers to react quickly to spontaneous picture opportunities. Faster, more accurate AF with improved predictive control performance allows successful capture of subjects even when they’re moving. The centre-cross 9-point AF sensor module now features a new AF motor plus improved control logic, accelerating overall AF speed. An AF button allows quick manual switchover of focus area to the centre of the frame – ideal for quick focusing on small subjects.

The powerful InfoLITHIUM™ NP-FM500H rechargeable battery pack delivers up to 750 shots between charges (CIPA measurement). Remaining battery life is displayed on the LCD screen as a percentage for extended shooting without worrying about power levels.

Available as an option, the new VG-B30AM Vertical Grip allows comfortable shooting in portrait or landscape positions. It also accepts up to two NP-FM500H batteries for extended shooting time between charges.

A new pop-up flash fires automatically in Auto or Scene Selection modes, or can be overridden if required for shooting in ambient light.

Enhanced creative features

As with its predecessor, the α200 makes it easy even for newcomers and causal photographers to achieve great-looking results with any scene.

The enhanced D-Range Optimiser (DRO) adjusts exposure and contrast for natural, balanced results, even with tricky backlit subjects. In DRO Advanced mode*, auto detection and correction with backlit scenes has now been significantly improved for beautifully exposed images.

Six Scene Selection modes set exposure and white balance settings, allowing the user to concentrate on the subject without worrying about camera parameters. In addition, eight Creative Styles make it easy to achieve a particular ‘look’ for a shot without complex settings.

* D-Range Optimiser Advanced mode uses technology provided by Apical Limited.

Availability

The α200 Digital SLR camera will be available in kit form with an 18 - 70mm lens from February 2008.


Optional accessories

The appeal of the α200 is enhanced with a full range of compatible α branded accessories. These include versatile high-power external flash units and flash accessories, eyepiece magnifier, angle finder for convenient macro photography, cable remote commanders and AC adaptor/charger. A range of high quality Carl Zeiss filters enriches photographic possibilities while protecting your valuable lens collection. There’s also a choice of branded camera cases, lens cases and strap options.

Sony